“It’s the Economy, Stupid”
Bill Clinton printed these four words on a big sign he kept in his office throughout the 1992 presidential campaign:
“It’s the Economy, Stupid”
That was the message. That was the focus. And that, many say, was what got him elected.
Twenty years earlier during his revival at Avis, Robert Townsend hung a sign across from his desk that said:
“Is what I’m doing or about to be doing getting us closer to our objective?”
The sign on a salesman friend’s wall says:
“Twenty calls today.”
Do you need a sign on your wall? What should it say? Action, question, or goal?
Regular folks need reminders from now and then. ADDexecs need reminders all the time. I suspect that action reminders work better than question or goal reminders, because there’s a shorter path between an action message and what we need to be doing. What works for you?
