What triggers your ADD? For many of us, fear is the number one trigger. Fear of a difficult task, a negative outcome or an unpleasant encounter makes us look for any new candidate for our time and attention. The only requirement for the new thing is that it feel less stressful.

We’ll write more on this topic at the ADDexecutive, but let’s start with this quote from Frank Herbert’s Dune. Dune is known as a work of science fiction, but it spends a significant fraction of its time discussing business, economics, and the leadership mind:

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

– Frank Herbert, in Dune

This entry was posted on Saturday, June 23rd, 2007 at 3:53 pm and is filed under Quotes, Reviews -- Books, Outside Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.