Archive for July 29th, 2007

Women Win with Multitasking?

“The first query [in a survey of women] on  was: What intrinsic qualities do women have that give them a competitive edge over men? By an overwhelming margin, the trait they touted most was their multitasking expertise.

“‘I challenge any man to talk on the phone, send a fax, reply to an e-mail, change a diaper, get a toddler a snack, monitor what your school-age children are watching on TV and add to the grocery list — all at the same time,’ wrote Heather Lawrence, owner of Texas Stork in Hickory Creek, Tex.(http://www.texasstork.com), which rents ’stork announcement’ yard signs for new parents. Ms. Lawrence, who has two children aged 2 and 6, says her business makes about $1,000 a month, most of it pure profit.

“…Of 80 replies, 34 used the word ‘multitasking.’

“Aside from their juggling prowess, women say they are more intuitive than men, and thus more sensitive to nuance; are better problems solvers; have more energy; are more patient, and are more likely to share their know-how with one another.”

– Brent Bowers, in Women Take Off the Gloves and Come Out Multitasking, New York Times, July 18, 2007