“Yeah, we know we want to chase after every shiny penny.” That’s what one of my clients used to say, sheepishly, every time I’d remind them to focus.

There’s so much business to chase after, and every shiny penny looks like it’s worth chasing…

Try this today: when you feel the urge to do something big (like bid on an RFP you just saw) or even something small (read a trade journal article that caught your eye), ask yourself, “is a shiny penny pulling me away from what I really ought to be doing?”

You might do it anyway, but at least you’ll know