Archive for April, 2008

It’s OK to Sell Common Sense

People with ADD can make things more complicated than they have to be.

Sometimes, this trait shows up in the products or services they try to sell.  “Blessed” with both smarts and many ideas, the ADDexec tries to create something of extraordinary value — several steps beyond what most people ever thought they could need, or refined to meet needs at an amazing level of detail.

Problem is — those products and smarts have a hard time getting off the drawing board.

Problem is — those products and smarts are often harder to sell.

Opportunity is — millions of customers are ready to buy common solutions borne out of common sense.  If you’ve got a plain-Jane solution that can save someone time or money, and if you can offer it with a modestly better price/service/packaging combination that will make your potential customer say “Hey, that’s nice.  that’s better than what I’ve got.  I’ll take it,” you may have everything you need.

Your customers might not need brilliance or a miracle.  What can you do to help them today?

The Business Costs of Mental Health

This month’s issue of Entrepreneur Magazine talks about the costs of depression in the workplace:

Entrepreneurs who run bars, restaurants and child-care or elder-care businesses have a new worry: depression. Their employees are more likely than those in other fields to get depressed enough to hurt productivity, boost absenteeism and deflate morale, according to a 2007 government study. And we’re not talking about a bluesy afternoon: A major depressive episode, as the 2007 “National Survey on Drug Use and Health” defines it, lasts two weeks or longer and involves a depressed mood, a general lack of interest and possible problems with sleep, eating, concentration and productivity. The annual cost to U.S. companies is $30 billion to $44 billion, according to the study.”

– Mark Henricks in The Moody Blues– Depressed workers bring the whole company down, so get them the help they need, Entrepreneur Magazine, April 2008

While Henricks  doesn’t mention attention deficit disorder, the points are clearly transferable: mental health problems affect everyone, and they affect the bottom line. For any business with more than a few employees, there’s a decent chance that some executives may have ADHD (or other mental health concerns) that are affecting the whole company.

The Entrepreneur article mentions several options that companies can consider, including mental health coverage, mental health advising, and access to free programs that may help. If you have staff who may have ADHD (yourself and/or others), look at the options for making things better. Compassion notwithstanding, the dollar math says you should.

Zsa Zsa on Zsa Zsa

“I don’t remember anybody’s name. Why do you think the ‘dahling’ thing started?”

- Zsa Zsa Gabor, quoted in The ADDed Dimension — Everyday Advice for Adults with ADD