It’s OK to Sell Common Sense
People with ADD can make things more complicated than they have to be.
Sometimes, this trait shows up in the products or services they try to sell. “Blessed” with both smarts and many ideas, the ADDexec tries to create something of extraordinary value — several steps beyond what most people ever thought they could need, or refined to meet needs at an amazing level of detail.
Problem is — those products and smarts have a hard time getting off the drawing board.
Problem is — those products and smarts are often harder to sell.
Opportunity is — millions of customers are ready to buy common solutions borne out of common sense. If you’ve got a plain-Jane solution that can save someone time or money, and if you can offer it with a modestly better price/service/packaging combination that will make your potential customer say “Hey, that’s nice. that’s better than what I’ve got. I’ll take it,” you may have everything you need.
Your customers might not need brilliance or a miracle. What can you do to help them today?
