Some activities just suck us in.  Not long ago I spent four hours cruising iStockphoto looking for “just the right pictures” for one of my client’s direct mail campaigns*.  The job “should” have taken no more than two hours.

A “normal” executive might have saved an hour by delegating this task to someone else (after figuring in time for delivering instructions, etc.).  But seeing how the task turned into a complete time-suck for me, I could have saved three hours.

I need to remember this math in for when I consider paying someone else to do a task.

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*Most of the time I work as a marketing consultant.  The ADDexecutive is something I do for “fun”.  It’s a nice distraction