Some activities just suck us in.  Not long ago I spent four hours cruising iStockphoto looking for “just the right pictures” for one of my client’s direct mail campaigns*.  The job “should” have taken no more than two hours.

A “normal” executive might have saved an hour by delegating this task to someone else (after figuring in time for delivering instructions, etc.).  But seeing how the task turned into a complete time-suck for me, I could have saved three hours.

I need to remember this math in for when I consider paying someone else to do a task.

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*Most of the time I work as a marketing consultant.  The ADDexecutive is something I do for “fun”.  It’s a nice distraction

This entry was posted on Sunday, July 13th, 2008 at 4:55 pm and is filed under ADD Triggers, Time Management. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.